Retention and Referrals help you build a client base and make more money.
Retention: Be nice to your clients and they'll come back. Yes, it's that simple. A smile, eye contact or saying "hello" makes a customer feel welcome. Take interest in your client's style by teaching styling tips and helping them choose products. And a "Thanks for coming in. I love doing your hair, " goes a long way.
Referrals: Asking a client to refer you to a friend can feel awkward, but it doesn't need to. Your regular clients should be happy to refer people to you. Just remember, don't ask a first-time client for a referral, you're still developing your stylist/client relationship and they may feel imposed upon. Wait until the third visit to ask a newer client for a referral.
Try the two Rs of building a client base in the next two months and keep track of your progress.