Friday, April 29, 2011

Looking back at last week's presentation in Minneapolis



I had a great time in Minneapolis - around 100 managers, stylists, and supervisors were in attendance. It was a chance to share my experience in the industry, my history with other great stylists and talk about how you, as stylists are surrounded by great opportunity. Our present and our future are our individual responsibilities. We can get guidance from others but they can’t do it for us - we have to do it for ourselves.

I'm at the San Francisco airport on my way back to Minneapolis. I just did an event for the Supercuts managers in the San Francisco bay area. This presentation addressed similar topics I brought up in Minneapolis regarding your personal success along with your business success. You must attain a level of personal success if you want to reach a higher level of business success.


One huge “aha” moment for me that has come out of these presentations is that we as stylists do not ask our customers to refer a friend to us. I beseech everyone of you to ask regular clients to refer a friend. You are your own best form of advertising and performance - nothing can equal you. Eye contact and the willingness to ask is what you need. It is as simple as saying “Dylan, I love cutting your hair, you're a great client. If you have any friends you can think of who you could recommend me to, I'd really appreciate it."

Thanks, and good luck.

Gordon

Tuesday, April 26, 2011

Upcoming Redken Guest Artist DVD with Sam Villa


Sam has been a guest on the DVD program before, he is very well known within the industry and highly respected. Our whole guest artist program exists to bring well-known national and international guests to our salons. Having such a strong guest list gives us a creative advantage over our competition—provided we really use it.

Check out this preview of Sam Villa’s upcoming DVD, “The Tailored Fringe.” Melissa Johnson did an excellent job with the hair color to complement the cut Sam created. Sam is a great, innovative teacher, and brings a lot of different ideas into his work. As a stylist, you take what you want from this DVD and you make it fit into your technique.

Sam, from everyone at Regis, congratulations on your 2011 Behind the Chair Stylist Choice Award! You have earned it!

Make sure that when you get the DVD, you invest the time in yourself and walk away knowing more than when you started watching.

Thanks, and good luck.

Gordon

Friday, April 22, 2011

DESIGNLINE Ultimate Radiance gets Rave Reviews

The Ultimate Radiance trio launched just two months ago and it's fast becoming a favorite of both clients and stylists. We've heard great things about all three, and the Leave-In Conditioning Styler is the #1 sku in the DESIGNLINE collection. You're doing a fantastic job getting the word out about this amazing line, make sure your clients know they work best as a regime and recommend all three.

Ultimate Radiance is featured on the Beauty in Real Life blog.

Now you can find information on all DESIGNLINE products in one place. Check out the new DESIGNLINE Facebook page for product knowledge, tips and product photos. It's a great tool you can use to educate your clients. "Like" DESIGNLINE on Facebook.

Tuesday, April 19, 2011

Masters of Beauty Show with Nick Arrojo

video

I met Nick Arrojo twenty years ago in London at the Wella studio and we
have both, at different times, gone through the Vidal Sassoon training. We
came out of a very similar world.

The reality tv show ‘What Not to Wear’ allowed Nick a unique opportunity to
work with real people, not professional models. The show presented Nick a
great way for him to market himself to the actual customer base as well as
to the hairdressing industry. What he was doing on television is what real
stylists do everyday - this makes it easy for both customers and stylists
to connect with his work and promotes and demonstrates strong communication
skills between the stylist and their client. It is an insightful strategy.
With the help of this show, Nick has become a household name and a
celebrity stylist - but not a stylist of celebrities. That is the
difference.

I joined Nick last weekend for the Masters of Beauty Event in Minneapolis.
We have worked together a number of times but it was great to be the guest
at this event and to be part of his environment.  Many students and
stylists from the greater Minneapolis / St. Paul area attended and it was
really fun to work with such a broad range of people.

It was great working with Nick but it was equally as important to get the
opportunity to be around his team. Anything that brings education to our
industry is a plus and whenever you have an opportunity to invest your time
and your money in self improvement, its worth it. Developing your skill set
benefits your career.
 

Wednesday, April 13, 2011

Destination Inspiration Video

We had great time in L.A. for Destination Inspiration. The group of winners was fantastic. The weather was perfect and the dinners were great. Michael and I had a blast doing the show. Events like this and spending time with everyone are the highlights of my job. Thank you!
Check out this quick clip of the hair show.

  video
Can't view this video? Click here L.A. Hair Show.









Thursday, April 7, 2011

Masters of Beauty in Minneapolis


Nick Arrojo Masters of Beauty Tour

It's going to be a busy weekend; Nick Arrojo and the Masters of Beauty tour are in Minneapolis. I'm excited to be Nick's special guest on this stop of the tour. I love teaching and it will be good to work with Nick again. The two days of classes include technique demonstrations and hands-on workshops. If you get a chance to go, I highly recommend it. It's a great opportunity to learn and get inspired. I hope to see some of you there. 

Empire Schools and Masters of Beauty are offering Regis corporate salon stylists a discount of up to 60% off the Masters of Beauty tour with Nick Arrojo and skill certification classes.

For more information, visit www.mastersofbeauty.com.

Tuesday, April 5, 2011

Oscar winner Luke Matheny thanks Supercuts

Remember Luke Matheny, the Oscar winner I mentioned in my March 8 post? He won the Academy Award, lamented not getting a haircut, but mentioned Supercuts and his stylist in the press. As a "thank you" for the mention, Regis Corp. sent him a product gift basket. He got it and posted a photo to his Facebook page.
Check it out.
Luke Matheny thanks Supercuts.

Friday, April 1, 2011

Destination Inspiration - Los Angeles


I'm here in L.A. doing a show with Michael O'Rourke for Destination Inspiration. More than 220 of our stylists are here for two days of training and education. We're having an amazing time. I'll post updates and photos next week.