Sam has been a guest on the DVD program before, he is very well known within the industry and highly respected. Our whole guest artist program exists to bring well-known national and international guests to our salons. Having such a strong guest list gives us a creative advantage over our competition—provided we really use it.
Check out this preview of Sam Villa’s upcoming DVD, “The Tailored Fringe.” Melissa Johnson did an excellent job with the hair color to complement the cut Sam created. Sam is a great, innovative teacher, and brings a lot of different ideas into his work. As a stylist, you take what you want from this DVD and you make it fit into your technique.
Sam, from everyone at Regis, congratulations on your 2011 Behind the Chair Stylist Choice Award! You have earned it!
Make sure that when you get the DVD, you invest the time in yourself and walk away knowing more than when you started watching.
Thanks, and good luck.